Organizational Readiness, Adoption and Public Health Implications in Maritime Ecosystems

Abstract

Maritime ecosystems are increasingly exposed to environmental pressures that can affect ecological integrity and human health, creating a growing need for effective organizational monitoring and technology adoption. This study examines the relationships among Organizational Readiness, Adoption, and Public Health Outcomes in maritime ecosystems, with particular emphasis on the mediating role of Adoption. Data from 245 respondents were analyzed using partial least squares structural equation modeling (PLS-SEM) with ADANCO and 5,000 bootstrap samples. The measurement model demonstrated satisfactory reliability, convergent validity, and discriminant validity. The structural results showed that Organizational Readiness had a strong positive effect on Adoption (β = 0.7958, p < 0.001), while Adoption significantly influenced Public Health Outcomes (β = 0.6856, p < 0.001). Organizational Readiness also had a smaller but significant direct effect on Public Health Outcomes (β = 0.1971, p = 0.0053). Adoption significantly mediated this relationship, with an indirect effect of 0.5456, accounting for approximately 73.5% of the total effect. The study contributes by integrating organizational readiness, implementation, and One Health perspectives. Practically, it highlights the importance of transforming organizational preparedness into actual technology adoption to improve public-health outcomes in maritime ecosystems.